Unlocking Growth Through Innovation & Strategic Sell-In
The Challenge
A leading beauty brand set out to make a bold move for 2025—launching an innovative new item into a highly constrained category at Walmart. The brand needed to secure coveted shelf space while executing a seamless omni-channel rollout that would engage shoppers and drive conversion both in-store and online.
The Solution
Hatchery stepped in to unlock the brand’s potential through a multi-pronged approach. By leveraging our deep Walmart network, we opened doors to new category conversations and uncovered unmet shopper needs. Our team crafted a winning innovation pitch backed by HatchDigital’s strength in driving engagement across every touchpoint—delivering a cohesive, immersive experience from shelf to screen.
Key Takeaways
The brand successfully entered a new category with incremental distribution gains and launched multiple SKUs online. The campaign was anchored by a high-impact, exclusive landing page on Walmart.com driving awareness, trial, and boosting brand visibility.
Intro to immy with our Chief Medical Officer, Dr. Charles Akle
Dr. Charles Akle | BSc,MB,MS, FRCS
The Results Speak for Themselves
Digital ad campaigns
Delivered over $4 return on ad spend within the first month.
Strategic Expansion
Focused innovation launch across both in-store and digital shelves.
Ready to Launch Your Brand?
Contact Hatchery Group today to explore how we can elevate your brand to new heights.
