Bakehouse Bread Company moved to Hatchery from another agency due to challenges they were facing across order flow, in-stock, lack of visibility to product inventory, concern on markdowns, and no confidence in the plan to build. All of this undermined their brand and its potential at Walmart, while threatening overall profitability of the business. The initial set up and a lack of time spent to understand replenishment settings at the store level were at the root cause of the challenges faced.  

Hatchery applied its operational expertise in collaboration with Walmart stakeholders to redesign the order process, optimizing purchase order (PO) frequency and adjusting Walmart's forecast cadence.

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The challenge faced by Bakehouse Bread Company was caused through initial setup and a lack of understanding of replenishment settings inside Walmart. Through partnership with merchant teams, the brand partner teams, and logistics teams, we rebuilt and optimized the business from the ground up. This created a more efficient operation; mitigating markdowns, improving profitability, and providing a pathway forward, while strengthening the brand’s presence at Walmart. This allowed Bakehouse Bread Company to not only meet demand but also build a stronger, more resilient brand that thrives in the competitive retail landscape.

After Hatchery rebuilt and implemented an updated order and service cadence with Walmart, Bakehouse Bread Company turned their operations from negative profitability to sustaining profitable operations. By optimizing order fulfillment, the company saved approximately 70% of its previous shipping costs, while ensuring consistent product availability. This strategic improvement not only stabilized Bakehouse’s financials, but also enhanced its ability to deliver on customer expectations, unleashing the full potential of the Bakehouse Bread Company's brand at Walmart.